MUSIC INDUSTRY TERMS 1



A&R – Artists and Repertoire


A&R stands for Artists and Repertoire. The is the division of a record label that is responsible for talent scouting and the artistic and commercial development of the recording artist. It also acts as a liaison between the artist and the record label.

Sales and Marketing

By Music Careers |
The marketing department creates an overall marketing plan for every album that the record company releases. It helps coordinate the plans of the promotion, sales and publicity departments.

Promotion Department

By Music Careers |
Th promotion department’s main purpose is to make sure that an artist is being played on the radio. It must get an artist’s new songs on the radio in order to ensure the future success of the record company. This department makes sure that all the other departments are communicating about the best way to sell the artist to the public.

Publicity Department

By Music Careers |
The publicity department is responsible for getting the word out about a new or established artist. Publicists work with the media, seeking out press opportunities upon an album’s release or when the band goes out on tour.




Video Division

By Music Careers |

The video division handles video production, including the budgeting and creation of the artist’s video, usually in cooperation with an outside director. It may also handle the promotion of the videos to the various local and national video outlets, such as MTV and VH1.

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