MUSIC INDUSTRY TERMS 1
A&R – Artists and Repertoire A&R stands for Artists and Repertoire. The is the division of a record label that is responsible for talent scouting and the artistic and commercial development of the recording artist. It also acts as a liaison between the artist and the record label. Sales and Marketing By Music Careers | December 8th The marketing department creates an overall marketing plan for every album that the record company releases. It helps coordinate the plans of the promotion, sales and publicity departments. Promotion Department By Music Careers | December 7th Th promotion department’s main purpose is to make sure that an artist is being played on the radio. It must get an artist’s new songs on the radio in order to ensure the future success of the record company. This department makes sure that all the other departments are communicating about the best way to sell th...