As an Artiste you are to understand what music is, and what the music business is. The Nigerian Music Industry has developed so much so that people earn a living from music, to the point that artistes’ like Wizkid can afford to buy a Porche which goes for over 50million Naira without having to call on Mummy and Daddy. If you have the mindset that music is business, then you will think like a business man. In business we invest to get returns, and so it is with music. No record label will want to sign someone that has not developed a brand for himself that they can invest in. In an interview with Audu Maikori, president of Chocolate City he said “For you to get into Chocolate City system, you really must have worked on yourself. Like some of the artistes we are considering now, they are people that have been doing their own thing. You can’t walk up to me and say you are an artiste and you want a record deal with just two Facebook likes or followers, I won’t take you seriously. People ar...
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